The adoption of Asian beauty trends by the West has shifted the focus to “beauty from within”, and consuming supplements and vitamins for better skin, hair and nails. Popular cosmetic stories like Sephora and lifestyle Instagrammers are everywhere promoting gummy vitamins and dietary supplements which might counteract a deficiency you never know you had. Critics are numerous for this increasingly popular trend, citing the lack of proven research about the effects of these supplements. The exact details on these products are kept vague, along with highly appealing claims of beauty enhancement, luring over millions of women successfully. The question however remains, do these supplements work?
Most of these supplements do not contain any publicly available evidence about the results, and can often contain dangerous side-effects. Another point of concern is that the existing studies are conducted on a very small group of participants generally, making it impossible to make sweeping statements about their effects on a much larger demographic. Popular vitamin supplements like Biotin have been proven to actually be of any use unless the consumer has a serious case of vitamin B deficiency, which is uncommon. While beauty vitamins offer a simplistic reason and solution to problems like hair loss, the buyers do not factor in the other possible reasons for it, like anaemia, imbalanced thyroids etc. The picture painted by these companies and their advertisers are instead easy and comforting, all you need are two Sugar Bear Hair gummy bears a day to meet your desired hair goals.
Ultimately consumers need to not fall for the hype and make decisions after consulting doctors and being informed about their health. Choose medically approved products for rectifying issues instead of picking popular products on Instagram. Check out Good Health Nutrition products too, for supplements and vitamins with proven health benefits.